Keeping up to date with all the new ways of promoting your Shopify product collections is not an easy task. There’s so much information going around, that it might seem daunting. However, if you want to attract new customers and drive sales, it’s crucial to stay on top on things.
Below we’ve put together a few strategies you can use as a starting point to effectively promote your Shopify store.
1. Social media platforms
Create a strong presence on social media platforms like Instagram, Facebook, and TikTok to showcase your products and connect with potential customers. You can also try running social media ads targeting specific demographics to increase visibility.
Make sure to engage with your followers by responding to comments and messages, and consider using hashtags, participating in Twitter threads, conducting Instagram giveaways, networking in Facebook groups etc.
2. Email marketing
Email marketing can be a powerful tool for promoting your product collections.
Think about setting up an email newsletter and sending out regular updates to your subscribers about new products, sales, and promotions.
Make sure to segment your email list based on customer interests and behavior to send targeted and personalized messages, and don’t be afraid to include animated GIFs and banners to catch the eye of your readers.
Partnering with influencers in your industry can help you reach a larger audience and increase credibility. They can promote your products on their social media channels or create sponsored content featuring your products.
When reaching out to influencers, make sure to research their audience and engagement levels to ensure that they are a good fit for your brand.
4. Video marketing
All the above strategies must include video, as it is proven to be the best way to reach and engage with audiences across all major channels.
eyeris.io is an easy video generation app available on the Shopify App Store which can help you create professional videos in seconds to promote your product collections. No matter your industry, brand identity, and marketing goals, eyeris.io has a variety of customizable video templates to match every need and occasion.
Besides, the video content can be also quickly exported as GIF or static banners ready to be used on social media and in email campaigns.
Keep in mind that videos will be particularly effective when posted regularly on social media platforms like Instagram, Facebook, and TikTok where users are more likely to watch and engage with video content.
These are a few strategies however the list is not exhaustive. It's important to experiment with different tactics and see what works best for your business. Don't be afraid to try new things and see what resonates with your audience.
Tools like eyeris.io which streamline your efforts, offering space for quick experimentation can help you effectively promote your Shopify product collections and drive sales for your online store.