Canva VS for ecommerce marketing
Jan 13, 2023

Canva VS for ecommerce marketing

Sabina Bahna
Canva VS One is great for experimenting with lots of designs, the other is exclusively focused on ecommerce marketing.

If you’re an online shop owner at the beginning of your journey, trying to build a strong, unique brand identity and stand out in front of your customers across all social channels, then, easy, quick, and affordable creatives become a must.

You don’t have the marketing budgets of big players, nor the time to spend hours on creating assets every day. But you know you need to be posting regularly to stay relevant, engage with existing customers, and reach new ones.

Fortunately, there are solutions nowadays that do a great job in allowing you to create content quickly, without much marketing or design skill necessary.

In the next few paragraphs, I’ll analyse two of them, Canva and, highlight the main similarities and differences between the two, and hopefully help you decide which one is the best fit for your business.

Canva VS

Canva is a graphic design tool that allows users to create a wide range of visual content, including social media graphics, posters, presentations, invitations etc. It features a user-friendly drag-and-drop interface and a variety of templates and design elements to choose from. is a content generation tool specifically designed for ecommerce marketing. You can use it to easily create product videos, GIFs, and statics easily, as it takes your product info such as visuals, prices, discounts, directly from your Shopify feed and automatically makes brand representative content, highlighting your products, new arrivals, best sellers, offers etc.

Platform Access

Canva is browser-based with a downloadable app for Mac, Windows, iOS, and Android.

Your Canva account saves your previous designs if you log in from another device. You can use the app without an internet connection and save projects locally. is also browser-based and is currently on the Shopify App Store as Express Video Studio. 

Once installed, the app will start importing your Shopify products and your brand details and upload them in your Workspace where you can manage them in a friendly interface.

At the same time, both apps are built for collaborative work.

Canva has a paid plan called Canva for Teams starting at $14.99 month, which includes features such as Team folders and Built-in comments. allows for your shop’s Workspace to be shared with any team member or collaborator, for them to be able to work alongside you on accomplishing your marketing goals. This feature is free, as doesn’t charge for extra seats.


Templates and Editing Capabilities

Both platforms have hundreds of beautiful, engaging templates to choose from.

Canva has “a design for everything”, as they advertise on their website, and rightfully so. There are tons of templates to choose from, static and animated, for any endeavour you can think of.

You want to make a cool presentation, or a business card, or even a nice-looking Insta story? You’re definitely going to find some templates to start from, and then use the friendly drag-and-drop editor to make them more representative for you. is exclusively focused on ecommerce templates. You’ll find lots of them for any industry your shop maybe in, from Fashion, to Beauty, Home, Electronics, Jewelry etc., and for any occasion – do you want to create Christmas or Black Friday sale videos highlighting your discounts? Or a New Arrivals GIF showcasing your newest items for your email newsletter? got you covered.

You won’t have to input the product images, prices, and discounts manually for each and every product, but simply select the ones you want to include in the video in the friendly interface, choose the template, and will do the work of replacing everything for you, automatically adding and removing scenes from the video according to the products selected.

And the best part is, all templates are in fact fully and easily customisable, making it a no brainer to create assets aligned to your brand identity.

Background removal for your visuals

Might be worth noting that both apps offer background removal for your visuals, adding a more professional look to your creatives.

In Canva, this is a paid feature in their PRO plan, whereas in, it is free.

Media Library

Both platforms have an extensive library of stock assets free to use. While Canva has a wider variety of resources, is focused on providing a big collection of stock videos that offer great product settings when used as background. 

Both apps also allow you to upload your own media to include in the final creatives.


First, both platforms have a Free Forever plan.

In Canva, there’s also a PRO plan at $12.99/mo, which includes PRO templates, as well as a wider variety of stock graphics, photos, videos, audios. has three paid tiers, starting from $9/mo, that cover asset needs for managing ecommerce brand creatives on a weekly basis across multiple channels and accounts.


To sum it up, if you’re looking for a tool that gives you graphics variety to experiment with, nice templates for various needs, and a friendly drag-and-drop editor that allows you to easily design your presentations, banners, or social media posts, then you might consider trying out Canva.  

On the other hand, if you’re looking for a solution specifically designed for ecommerce marketing, that is able to take your products and automatically transform them into brand representative, impactful creatives that highlight your sales, offers, new and best-selling products on social media, with limited input from your side, then, is your best fit, and it’s free to install now on the Shopify App Store.

Ultimately, it’s up to you to decide which tool is better for your shop. Don’t be afraid to keep an open mind and try out new things until you find the best solution and formula, because one thing’s for sure – your products are great, and they deserve to shine!

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