As an entrepreneur, one of the most important things you have do for your online shop is to establish a consistent brand identity.
Your brand identity is more than just your logo and color scheme; it's the overall image that your business projects to the world. It includes everything from your tone of voice and messaging to the design and layout of your website. In today's digital age, where customers have so many options at their fingertips, having a strong and consistent brand identity is crucial for attracting and retaining customers.
But with so much competition in the online marketplace, how can you stand out and create a brand identity that truly reflects your business and values? It's not always easy, but with a little effort and the right strategies, it's definitely possible.
In this article, we'll outline five easy steps for building a consistent brand identity for your online shop. By following these steps, you'll be able to create a cohesive image that reflects the unique personality of your business and sets you apart from the competition.
1. Define your brand
First, it's important to clearly define your brand's values, personality, and target audience.
Start by asking a few questions:
What is your mission? What is your vision?
What is your tagline? That one sentence that summarizes your brand and the added value your products bring your customers. Hint - it should be catchy, and it shouldn’t be more than 150 characters.
2. Choose a consistent visual style
To create a consistent brand identity, choose a visual style that reflects your brand's values and personality. This could include things like a consistent color scheme, font, and overall design aesthetic.
Don’t overthink it. Start by drafting your logo. Then, pick a few colors and fonts that represent you. Best practice is to start by setting three brand colors – one main and two complementary, and two fonts, one for title, and one for body.
3. Create high-quality video content
Now, it’s time to bring your products in front of your customers.
One key strategy into doing so is establishing a consistent social media presence, through engaging, high-quality content.
And of course, in the past years, it became clear that video is the future.
Think TikTok, Instagram Reels, YouTube, all algorithms are favoring video content. Short, engaging video content.
However, creating videos on a daily basis may not seem as an easy task. It may seem hard, and you may not know where to begin.
A tool like eyeris.io allows you to create engaging, high-quality product videos fast and easy.
The app will take your brand identity and your product information, and automatically create videos ready to be shared across all channels.
There is a high variety of beautiful video templates to choose from, which are easily customizable to match your style even more.
4. Use a marketing strategy
The content now created must be backed up by a clear marketing strategy.
It is best to post 4-7 videos per week in order to maximize your reach.
So, you may decide that one day you’ll post a video showcasing products on sale, another day you may show new arrivals. And, irrespective of your choice, you have to be consistent.
5. Engage with your audience
Last but not least, make sure you encourage customer engagement through social media and other channels, respond to comments and reviews to build a strong connection with your audience. This will help you establish trust and create a loyal customer base.